See on Scoop.it – All Things Bookish
I rarely advocate authors spend money on advertising, in part because it takes a specialized skill set to do it well. Plus you have to know how to reach your target market, and some authors don’t even know the definition of that term.
But if you think advertising might be helpful to you or your work, here’s an introduction on how to do it well.
See on janefriedman.com
